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Marketing Director

Location: San Francisco, CA, United States
Date Posted: 08-07-2017
The Marketing Director will be responsible for the strategic direction and execution for growing the company's energy storage  business.  This marketing executive will drive all inbound and outbound related activities including strategic marketing initiatives, business intelligence, and enable the sales team in the energy segment. Additionally, the Marketing Director will: 
  • Develop & articulate the value proposition and marketing plan for the energy storage market.
  • Develop perspectives and analyses on future markets (based on supply and demand trends) and customer dynamics that will develop proactive solutions and services.
  • Collaboratively develop strategic functional segment strategic plans and ensure effective achievement of plans.
  • Lead market-specific messaging & branding.
  • Develop and maintain in-depth market analysis through ongoing relationships with target customers, customer's customers, suppliers, regulatory agencies, industry groups, and other market stakeholders throughout the industry's value chain.
  • Develop sales and marketing presentations and provide collateral content for outbound collateral.
  • Identify potential target accounts, develop account penetration strategies, and use market research to identify and prioritize market opportunities.
  • BS in Engineering or BA in Marketing; Marketing MBA preferred
  • 10+ Years of marketing, product marketing, and/or technical marketing and proven market development leadership within the energy storage market
  • Familiar with product roadmaps, strong technical and sales understanding of medium to enterprise business level needs, and broad knowledge of marketing and program implementation
  • Knowledge of competitor's product offerings and ability to evaluate market requirements and in depth knowledge of product pricing, promotion, and positioning
  • Deep market or extensive supply chain knowledge within the energy storage market segment
  • Able to drive new business and expand business within existing installed base, along with the business skills to expand geographic presence in emerging global markets
  • Ability to align closely with sales in developing and driving customer wins
  • Excellent oral and written communication skills to evangelize the company's capabilities and value proposition
  • Ability to create speeches and presentations to be used by executives and sales organization
  • Experience in MS Office, CRM systems, and Adobe
Victoria Waye
Senior Renewable Energy Account Manager
+1(403) 370 2361
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