The Marketing Manager is the leader for all marketing strategy and execution for the company. He/She is expected to consider all potential marketing channels relevant to the solar business, determine which to align with and participate in given allotted marketing budget spend, make a recommendation to senior management on the company’s first comprehensive marketing effort, and then manage the day to day execution. The Marketing Manager reports directly to the CEO, and is expected to make a major impact on the company’s customer acquisition and branding efforts.
Principal duties and responsibilities:
Developing a comprehensive marketing roadmap, considering (but not limited to) the following channels: SEO & SEM, social media, conferences & events, earned media & PR, company collateral, and emerging digital marketing;
Allocation of pre-determined marketing budget across recommended marketing channels;
Management of day to day execution of marketing plan(s);
Periodic reporting of budget, ROI, and other success metrics;
Accumulating industry knowledge, insights, and contacts;
Tracking and monitoring the market with respect to competition, potential customers, market dynamics, and technology developments and providing feedback to key stakeholders;
Researching and prospecting for new markets and leads in the value chain and validating and creating opportunities for the sales team;
Ensure coordination of customer events and trade show exhibition;
Prepare marketing and sales projections relating to strategic and operational planning;
Communicate to all key stakeholders in the solar energy value chain, form alliances with industry partners and customers and work with regulatory organizations.
Bachelor’s degree required, Master’s degree preferred.
5+ years of B2B commercial and digital marketing experience; knowledge in clean energy or solar
Deep understanding and experience with strategic and digital marketing;
Excellent problem-solving skills, with demonstrated ability in developing and implementing creative solutions to complex problems;
A proven track record of leading projects that successfully achieve milestones and complete deliverables;
Ability to quickly assimilate market research and competitive analysis;
Excellent verbal, written, and interpersonal skills;