The Marketing Manager will be responsible for Design, implementation, and facilitation of the Corporate Marketing Strategy. You will translate business unit objectives and strategies to develop corporate and brand portfolio objectives and strategies to facilitate business unit growth. You will develop marketing strategy, based on business development and target market knowledge, solar market, and cost factors as well as work closely with the product team, to clearly articulate product messaging for each user segment. You will develop product launches, ensuring prospects, customers, partners, and press understand the value of proposition, plan and administer marketing and communication operational budget, manage marketing suppliers and consultants, and solar trade shows.
Additionally you will facilitate media interviews and respond to media requests for information, develop press releases, news materials, fact sheets and talking points for publicity, create and update collateral, presentations, brochures, fact sheets, case studies, web content, newsletters with input from development and asset management executives and assist Business Development in strategic planning for client presentations, including RFPs & RFIs. You will manage the corporate website, administer marketing database, and search engine marketing and search engine optimization programs, and define appropriate metrics to assess marketing effectiveness for specific product, ensuring a return on investment.
- Degree in Marketing, Business, or Communications
- Experience in product management and product development to create and execute marketing plans and outbound communication, including messaging, product launches, and campaign strategies.
- Experience with social media and internet advertising
- Excellent verbal and written communication skills