Design, implement, and facilitate corporate marketing strategy and plan for residential and commercial solar products.
Translate business unit objectives and strategies to develop corporate and brand portfolio objectives and strategies to facilitate business unit growth.
Develop marketing strategy, based on business development and target market knowledge, solar market, and cost factors. Work closely with the product team, to clearly articulate product messaging for each user segment. Develop product launches, ensuring prospects, customers, partners, and press understand the value of proposition.
Plan and administer marketing and communication operational budget, manage marketing suppliers and consultants, and solar trade shows.
Facilitate media interviews and respond to media requests for information.
Develop press releases, news materials, fact sheets and talking points for publicity.
Create and update collateral, presentations, brochures, fact sheets, case studies, web content, newsletters with input from development and asset management executives.
Assist Business Development in strategic planning for client presentations, including RFPs & RFIs. Manage the corporate website, administer marketing database, and search engine marketing and search engine optimization programs.
Define appropriate metrics to assess marketing effectiveness for specific product, ensuring a return on investment.
Degree in Marketing, Business, or Communications
2+ years of energy marketing experience targeted B2B and B2C via ads, PR, direct mail, print, digital, in-person, events, and demonstrations.
Experience in product management and product development to create and execute marketing plans and outbound communication, including messaging, product launches, and campaign strategies.
Strong preference for experience in solar and passion for sustainability and “green” initiatives
Experience with social media and internet advertising
Excellent verbal and written communication skills