As Marketing Account Director you will be responsible for Marketing and public relations across the US with a focus on innovative, impactful, and Socially responsible companies to engage in a collaborative environment and build brands. Additionally you will manage the development, coordination, and direction of public relations activities on behalf of clients in the Cleantech and Electric Vehicle practice.
Responsibilites:
- Lead and create new content for successful client programs while driving and encouraging the team to think outside of the box.
- Monitor financial health of accounts and advise on retainer management
- Ensure efficient and effective collaboration and coordination with other divisions (e.g. digital marketing team, web team) on account work
- Take ultimate responsibility for client satisfaction; expediently address client concerns and requests; prioritize client retention
- Serve as account teams’ primary client contact
- Drive client update calls, and coach junior staff to own portions of agendas
- Work with junior staff to refine written and verbal communication skills, with an emphasis on delivering thoughtful recommendations and attention to detail
- Supervise junior staff's timely reporting and updates to client-facing dashboards
- Develop and oversee execution of media strategy across accounts, including proactive and reactive opportunities
- Mentor/Coach junior staff on mastering media engagement, beginning with trades, customer verticals and regional outlets, then expanding to national broadcast and print and online media
- Finalize written pitches; advise on phone pitching
- Support outreach efforts as needed, focusing on top-tier opportunities
- Perform final edits on and enforce quality standards for all written materials, including press releases, bylines, case studies and sales collateral
- Coach junior staff on how to develop compelling written materials, PR skills, and a clear understanding of clients’ industries
- Directly manage 3-5 junior staff members; coordinate performance reviews and make recommendations to senior management regarding salaries and titles
- Identify and engage with potential client organizations
- Attend networking events and industry conferences on behalf of agency
- Develop and present excellent communications proposals
Requirements:
- Bachelor’s degree in Public Relations, Marketing, Journalism or related area
- Experience working with B2B companies/organizations in energy, sustainability, environment, transportation, circular economy or similar
- 5+ years of direct public relations experience or related areas
- Interest in client subject matter and ability to understand complex technologies and explain them in accessible, compelling terms
- Ability to think strategically and connect client goals/objectives with integrated marketing and PR program approaches