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Account Director

San Francisco, CA
As Marketing Account Director you will be responsible for Marketing and public relations across the US with a focus on innovative, impactful, and Socially responsible companies to engage in a collaborative environment and build brands. Additionally you will manage the development, coordination, and direction of public relations activities on behalf of clients in the Cleantech and Electric Vehicle practice. 

Responsibilites:
  • Lead and create new content for successful client programs while driving and encouraging the team to think outside of the box. 
  • Monitor financial health of accounts and advise on retainer management
  • Ensure efficient and effective collaboration and coordination with other divisions (e.g. digital marketing team, web team) on account work
  • Take ultimate responsibility for client satisfaction; expediently address client concerns and requests; prioritize client retention
  • Serve as account teams’ primary client contact
  • Drive client update calls, and coach junior staff to own portions of agendas
  • Work with junior staff to refine written and verbal communication skills, with an emphasis on delivering thoughtful recommendations and attention to detail
  • Supervise junior staff's timely reporting and updates to client-facing dashboards
  • Develop and oversee execution of media strategy across accounts, including proactive and reactive opportunities
  • Mentor/Coach junior staff on mastering media engagement, beginning with trades, customer verticals and regional outlets, then expanding to national broadcast and print and online media
  • Finalize written pitches; advise on phone pitching
  • Support outreach efforts as needed, focusing on top-tier opportunities
  • Perform final edits on and enforce quality standards for all written materials, including press releases, bylines, case studies and sales collateral
  • Coach junior staff on how to develop compelling written materials, PR skills, and a clear understanding of clients’ industries
  • Directly manage 3-5 junior staff members; coordinate performance reviews and make recommendations to senior management regarding salaries and titles
  • Identify and engage with potential client organizations
  • Attend networking events and industry conferences on behalf of agency
  • Develop and present excellent communications proposals
Requirements: 
  • Bachelor’s degree in Public Relations, Marketing, Journalism or related area
  • Experience working with B2B companies/organizations in energy, sustainability, environment, transportation, circular economy or similar
  • 5+ years of direct public relations experience or related areas
  • Interest in client subject matter and ability to understand complex technologies and explain them in accessible, compelling terms
  • Ability to think strategically and connect client goals/objectives with integrated marketing and PR program approaches

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